Most of my PPC campaign management is done by hand, without too much intervention by bid optimization or bid management tools. The following suggestions come from direct experience working with thousands of running keywords. What generally happens is that keywords begin to fall into groups: 1. Monthly converting keywords – keywords that convert each and [...]
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Online Marketing with Jacob Wolfsheimer
Sedona Rock Stacks
Reach for the stars.
The Colosseum
Build something indestructible.
Deep Fried Artichoke
Be remarkable.
Passion for marketing. Developing passion for childhood development. Will you come along for the ride?
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Articles
Airline marketing strategies are lacking. Airlines aren’t embracing the surging online advertising and marketing dollars available to them. While relaxing on the beach, I was confronted with 3-4 aerial banners each day being pulled by small airplanes. These aerial banners advertised local restaurants and happy hours, and the specials on them were time-restricted to that [...]
Continue readingWhen I joined an agency that did search engine marketing, I had no idea just how large some client campaigns would be. I went from managing a few dozen keywords in campaigns for my small sites to managing thousands of keywords with dozens of landing pages. PPC management is a full time job when the [...]
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About
I have been online since 1994, developing websites both personally and professionally. The best view of my work can be found through my LinkedIn Profile, which best describes my work under the MavenGlobe name.
As a Washington D.C.-area Online Marketing and Search Engine Marketing Manager from Maryland, with social media and reputation management expertise, I have served clients through search engine optimization, pay per click management, social media optimization and promotion, and reputation management in Maryland, Washington D.C., Virginia, and across the nation.
I have received training at Search Engine Strategies (SES) NY, SEOToolSet in Simi Valley, CA, and received the Fundamentals and Advanced Certificate in Search Engine Marketing from the SEMPO Institute.
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Contact info
Jacob Wolfsheimer
Maryland, DC, & Virginia
Phone: 301-830-8705
E-mail:
jacob -at- mavenglobe -dot- com
Around the internet
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Where We Can Grab Coffee
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