With the launch of Oprah Winfrey’s new television network, the Oprah Winfrey Network (OWN), on January 1, 2011, internet marketers pay attention! We can learn a great deal from this marketing mogul and personal branding expert. In January 2010, nearly a full year before launch, it was announced that Oprah’s network would have a tagline, “It’s your life…own it!” This tagline later seems to have changed to “Live your best life!” but either is exactly the type of motto many niche internet marketers should take to heart. For marketers promoting MLM programs, affiliate marketing, and internet marketing products, you can adopt this for how you live your life (or hope to live your life) outside of a traditional 9-5 job. You can also use this concept as a benefit of the products and services you are promoting.
But dig a little deeper into the Oprah Winfrey Network and you will find three broad categories ripe with niche opportunities. You need look no further than the new show, “Ask Oprah’s All Stars” to, as the homepage of OWN states about the show, “jumpstart your health, wealth, and happiness.” Most people I have come across are in search of at least one of these things, and often they seek all three. If you are looking for a niche that will not run out of steam, you would be pretty safe to pick one that falls under one of these categories. Consider that there are many kinds of health, starting with physical health and mental health, and many ways to improve each. Nutrition anyone? How about fitness? There are many forms of wealth if you think hard enough (or read about the 8 Forms of Wealth.) Wealth is not necessarily only about making money. And happiness? There is no limit to what makes each of us happy. One author has even stated there are just “eight words that will help you increase your self-awareness and happiness.”
Oprah has given you many niches to work with. Time to “live your best life!”« Back to Blog