The Pareto Principle states, basically, that 80% of effects come from 20% of causes. This is often true of online marketing campaigns, where 20% of content or marketing efforts produce 80% of the results. This is also often seen in web analytics data, where 80% of pageviews are driven by 20% of keywords or content.

So if you begin seeing 80/20 appear regularly, you have two choices, right?
1) Embrace it.
2.) Fight it.

By embracing the 80/20 principle, you choose to focus more of your energy towards the 20% to produce a larger 80/20 pie.

By fighting the 80/20 principle, you choose to focus on improving the 80% that does not produce as well.

This does not have to be an either/or decision, though. You have a third choice, and that is to constantly strive for performance excellence through continuous improvement processes.

For more Pareto Principle reading, I recommend “What is the 80/20 Rule, and Why it Will Change Your Life.”


Photo via / CC BY-SA 2.0

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