WolfTrust.com

Once upon a time, I would have told clients that a sitemap was a list of all content on their site. I am older and wiser now. If you need a list of content on your site, you’re interested in a content inventory. The content inventory documents all content types. If you have downloadable files [...]

http://www.flickr.com/photos/alan-light/216012860/ – (Photo by Alan Light) With the launch of Oprah Winfrey’s new television network, the Oprah Winfrey Network (OWN), on January 1, 2011, internet marketers pay attention! We can learn a great deal from this marketing mogul and personal branding expert. In January 2010, nearly a full year before launch, it was announced that [...]

The Pareto Principle states, basically, that 80% of effects come from 20% of causes. This is often true of online marketing campaigns, where 20% of content or marketing efforts produce 80% of the results. This is also often seen in web analytics data, where 80% of pageviews are driven by 20% of keywords or content. [...]